How to Make Money Online in Kenya: 12 Proven Strategies for 2024

The digital age has unlocked endless opportunities for how to make money online in Kenya, and the possibilities keep growing every day. With increasing internet penetration, innovative technologies, and access to global platforms, earning money in Kenya from the comfort of your home is more accessible than ever. Whether you’re looking for a side hustle or a full-time online job, this guide covers the best ways to make money online.

Ready to explore what’s possible? In this article, we’ll dive into 12 proven ways to make money online in Kenya, from side hustles to full-time online jobs

1. Cryptocurrency and Forex

What is Binance?

Binance is one of the largest cryptocurrency trading platforms in the world, offering numerous opportunities for individuals to trade, invest, and earn a steady stream of income in the crypto world. It’s a legitimate online platform, and with the right strategies, you can make a significant income online.

Ways to Earn on Binance

1. Copy Trading: Follow and replicate the trades of successful traders, making it an accessible way to earn money.
2. P2P Trading: Earn by buying and selling cryptocurrencies directly with others using platforms like Binance.
3. Arbitrage Trading: Take advantage of price differences between Binance and other exchanges to make extra money.
4. Spot Trading: Buy low and sell high to maximise your profits.
5. Staking: Hold cryptocurrencies in your Binance wallet and earn passive income effortlessly.

🔗 Sign up here and start earning money in Kenya today!

2. Becoming a Freelancer

What is Freelancing?

Freelancing offers the best opportunity to make money online in Kenya by working on projects that interest you from anywhere in the world. It involves offering online tasks such as writing, graphic design, or programming to clients from around the globe.

Top Platforms to Join

Upwork:

Upwork is one of the most well-known platforms for freelancers, offering opportunities in writing, graphic design, programming, and virtual assistance. It’s known for its vast client base, secure payment system, and a user-friendly interface that helps freelancers connect with global employers easily.

Fiverr

Fiverr is a versatile platform for freelancers, ideal for offering services like writing, video editing, and logo design. It stands out for its quick setup, global audience reach, and flexible pricing options, enabling professionals to showcase their skills and attract diverse clients worldwide.

Toptal

Toptal is an exclusive freelancing platform connecting top-tier professionals in fields like software development, finance, and design with premium clients. Known for its rigorous vetting process, it ensures access to high-paying jobs and a network of elite global companies.

Freelancer

Freelancer is a widely-used platform offering opportunities in fields like content writing, graphic design, and web development. Known for its competitive bidding system, global client base, and project variety, it’s ideal for freelancers seeking flexibility and consistent income streams. Use this link to get $20 USD to spend on their first project on Freelancer.

PeoplePerHour

PeoplePerHour connects freelancers with clients for projects ranging from content creation to web development. It’s known for its flexible job options, escrow payment system, and tools that allow freelancers to bid on projects, making it a great platform for consistent work opportunities.

In-Demand Services

1. Writing and blogging: Offer high-quality content to reach a global audience.
2. Graphic design: Sell logos or marketing materials to businesses in Kenya.
3. Virtual assistance: Help entrepreneurs in Kenya and beyond manage their schedules.

With freelancing, you can work on projects that interest you and create a steady stream of income.

3. Affiliate Marketing

What is Affiliate Marketing?

Affiliate marketing is a popular way to make money by promoting products or services online and earning a commission for every sale. Platforms like Amazon and Jumia offer lucrative programs for marketers.

Top Affiliate Programs

Amazon Associates:

Amazon Associates is a leading affiliate marketing program, allowing users to earn commissions by promoting Amazon products. Known for its vast product selection, reliable tracking system, global reach, and competitive commission rates, it’s an excellent platform for monetizing websites, blogs, or social media channels.

Impact

Impact Radius is a robust affiliate marketing platform that connects marketers with top brands across various industries. Its unique selling propositions include advanced tracking tools, detailed reporting, flexible commission structures, and access to high-quality affiliate programs, making it ideal for performance-driven marketers.

Jumia Affiliate Program:

The Jumia Affiliate Program allows users to earn commissions by promoting Africa’s leading e-commerce platform. With its vast product catalogue, local market focus, competitive commission rates, and easy-to-use tracking system, it’s a great option for influencers and content creators targeting African audiences.

Pro Tips

• Build an online presence through blogging or YouTube to attract traffic.
• Use email marketing to connect with clients and drive sales.

Affiliate marketing is another way to earn extra income from the comfort of your home while reaching a global audience.

4. Teaching Online

Platforms to Use

• Skillshare : Skillshare lets creators teach courses on topics like design and marketing, offering global reach, community tools, and flexible earning options.
• Udemy:Udemy enables instructors to sell courses on programming, cooking, and more, featuring global reach, lifetime access, and promotional tools for growth.
• Gumroad: Gumroad is perfect for selling digital products like e-books and courses, offering simple setup, global reach, flexible pricing, and secure payment processing.
• Teachable: Teachable allows creators to build and sell online courses with ease, featuring custom branding, global audience access, and integrated marketing tools.

Why Teaching Online Works

Teaching is one of the easiest ways to generate passive income. By creating and selling your courses on platforms like Gumroad, you can reach their target audience globally.

5. Selling Items Online via E-Commerce

What to Sell

Electronics and Accessories:

Phones, chargers, earphones, and power banks are always in demand due to Kenya’s growing tech-savvy population.

Fashion and Clothing

Affordable and trendy clothing, shoes, and accessories cater to a broad market, from youth to professionals.

Beauty and Skincare Products

Natural and organic skincare, makeup, and hair care products are especially popular with the rise of self-care trends.

Home and Kitchen Essentials

Items like utensils, décor, and small appliances are essential and sought after by families and young professionals setting up homes.

Health and Wellness Products

Supplements, fitness gear, and herbal remedies attract a growing market focused on personal health and fitness.

Getting Started

• WooCommerce:A free WordPress plugin that transforms your site into a fully functional online store. Ideal for customization and scalability.
• BigCommerce:A robust platform with built-in SEO features, payment integrations, and no transaction fees, great for scaling businesses.
• Ecwid:An easy-to-use platform for small businesses to set up a store quickly. It also allows integration with existing websites and social media platforms
• Wix eCommerce:A beginner-friendly website builder with drag-and-drop functionality and a built-in online store feature, perfect for those new to e-commerce.

Pro Tip

To expand your customer base, use social media management tools to drive traffic to your store and build an online presence and reach.

6. Participating in Online Surveys

Top Survey Platforms

• Swagbucks :Swagbucks rewards users for completing tasks like surveys, watching videos, and shopping online. It’s known for its easy setup, diverse earning options, and gift card rewards.
• InboxDollars: InboxDollars pays users for taking surveys, reading emails, and playing games. Its USP includes cash payouts, user-friendly interface, and consistent easy ways to make money.
• Branded Surveys: Branded Surveys offers cash rewards for completing targeted surveys. It’s recognized for its high-quality surveys, reliable payouts, and a straightforward point redemption system.
• Survey Junkies:Survey Junkie focuses on sharing opinions through surveys, providing a seamless user experience, reliable payment options, and a trusted reputation in the market research industry.
• Freecash:FreeCash allows users to earn money by completing surveys and tasks. It stands out with fast payouts, low withdrawal thresholds, and multiple payment options.

Reality Check

While surveys are a less significant income source, they remain an accessible way to earn money if you’re looking for additional opportunities.

7. Starting a YouTube Channel

Profitable Niches

Personal Finance Example:

Create a YouTube series titled “Money Matters Kenya” covering topics like:

• Budgeting 101: How to manage your salary effectively and save for future goals.
• Investing in Kenya: Exploring opportunities like SACCOs, treasury bonds, and money market funds.
• Smart Borrowing: Tips for managing loans and avoiding debt traps.
• Passive Income Ideas: Highlighting side hustles and investments tailored for Kenyans.

For inspiration, check out channels like The wealth tribe or Kenyan wallstreet, which delve into local financial topics and help viewers achieve their money goals.

Tech Reviews:

Create a YouTube series titled “Tech Trends Kenya” featuring:

• Gadget Unboxings: Hands-on reviews of the latest smartphones, laptops, and accessories.
• App Spotlights: Showcasing useful apps for productivity, education, and entertainment.
• Tech Tutorials: Explaining how to use popular software and troubleshoot common issues.
• Tech Comparisons: Side-by-side reviews of devices to help viewers make informed choices.

For inspiration, check out Dickens Omanga’s , where detailed gadget reviews and tech insights cater to both beginners and enthusiasts.

Cryptocurrency :

Create a YouTube series titled “Crypto Insights Kenya” featuring:

• Crypto Basics: Explaining Bitcoin, Ethereum, and other cryptocurrencies for beginners.
• Investment Strategies: Sharing tips on trading, staking, and holding for long-term gains.
• Platform Tutorials: Demonstrating how to use apps like Binance and Coinbase effectively.
• Market Updates: Providing weekly insights on crypto trends and price movements.

For inspiration, explore content from channels like Mumo that focus on educating African audiences about cryptocurrency and blockchain technology

How to Start

Use tools like

CapCut
CapCut is ideal for beginners, offering mobile-friendly video editing with features like text overlays, transitions, and music integration. It’s perfect for creating short, engaging content quickly and efficiently.

InVideo
InVideo simplifies video creation with professional templates, text-to-video tools, and animations. It’s versatile for marketers and creators needing polished content for tutorials, ads, or social media campaigns.

Adobe Premiere Pro
Adobe Premiere Pro offers advanced editing tools like multi-track editing, color grading, and audio enhancements. It’s perfect for professional creators producing high-quality vlogs, documentaries, or corporate videos.

OBS Studio
OBS Studio is a free, open-source tool for high-quality screen recording and live streaming. It’s great for tutorials, gaming content, and webinars, offering customizable layouts and real-time mixing.

8. Blogging

Why Blogging Still Works

Blogging is one of the best ways to make money online and create passive income. Share content that resonates with your audience and earn through display ads, sponsorships, or affiliate links.check out how to start a profitable blog in Kenya in 2025 with our step-by-step guide!

How to Choose a Popular Niche for Blogging

Choosing the right blogging niche is about balancing passion, competition, and profitability. Pick a topic you’re passionate about, ensure it has manageable competition, and check its earning potential. Popular niches like travel, technology, health & fitness, personal finance, or food & recipes offer vast opportunities for engagement and monetization. The key is finding the sweet spot between what you love and what readers want.

1. Travel and Adventure

This niche attracts readers eager to explore new destinations, travel tips, or budget-friendly itineraries. By sharing authentic experiences, travel hacks, and photo-worthy adventures, bloggers can build a dedicated audience.Example,Nomad Africa – A platform that explores hidden gems and unique travel experiences across Africa. Monetize with sponsored trips, affiliate deals, or partnerships with tourism boards and brands.

2. Technology and Gadgets

Stay ahead of tech trends and review the latest gadgets or software. This niche is great for attracting tech enthusiasts and businesses. Focus on helpful guides, comparisons, and how-to content. Earning potential is high through ads, affiliate links, or collaborations with tech brands.Example, Techweez – A leading source for tech news, reviews, and analysis in East Africa.

3. Parenting or Self-Help Tips

Share insights and advice on parenting challenges or self-improvement strategies. Content like routines, life hacks, and personal growth ideas can create a loyal readership. Monetization options include affiliate links for parenting products, e-books, or ads from relevant brands.

4. Health and Fitness

Provide workout routines, healthy eating plans, or wellness tips. This niche appeals to individuals looking to improve their physical and mental health. Bloggers can earn by offering fitness programs, promoting health products, or partnering with wellness brands.

5. Food and Recipes

Food blogs attract readers looking for easy recipes, cooking tips, or exotic dishes. Share recipes with unique storytelling, stunning visuals, and kitchen hacks.Example, Swahilifood -A Kenyan food blog sharing diverse recipes, cooking tips, and culinary inspiration. Monetize through ads, sponsored posts with food brands, or even selling e-books with your best recipes.

9. How to Become an Influencer

Becoming an influencer requires a mix of talent, skills, and strategy. It’s not just about having a large following—it’s about presenting your craft professionally to attract businesses and corporates. Focus on building authentic connections, showcasing your expertise, and consistently creating valuable content across key social media platforms.

Platforms to Focus On

1. Instagram

Instagram is ideal for sharing visually captivating photos, reels, and stories to engage your audience. To start earning, aim for at least 5,000 followers and consistent engagement. Monetize through sponsored posts, affiliate marketing, or selling products. A professional-looking profile and regular posting are essential to attract brands.

2. TikTok

TikTok connects you with younger audiences through short, engaging videos. To earn, you’ll need at least 10,000 followers and 100,000 video views in 30 days. Monetization options include brand partnerships, live gifts, and the TikTok Creator Fund. Focus on trending content and niche-specific creativity to grow faster.

3. Twitter

Build an engaging presence on Twitter with thought-provoking tweets and niche expertise. To monetize, focus on paid partnerships, promoting products, or affiliate marketing. A large, active following and high engagement are crucial. Share consistently, engage with trending topics, and position yourself as a thought leader in your niche.

4. YouTube

YouTube requires a minimum of 1,000 subscribers and 4,000 watch hours in the last year to monetize through ads. Additional earnings come from sponsorships, merchandise, and affiliate marketing. High-quality, consistent content is key. Invest in good equipment, optimise your videos for SEO, and engage with your audience to grow effectively.

10. Selling E-books

Platforms to Use

1. Amazon Kindle Direct Publishing (KDP)

KDP allows authors to publish e-books for free, making it easy to reach a global audience. You earn up to 70% royalties on sales for books priced between $2.99 and $9.99. To earn more, optimize your book’s description and cover design, and use Amazon’s advertising tools to boost visibility.

2. Gumroad

Gumroad connects creators directly with their audience, perfect for niche content like recipes or guides. It offers a free plan with a 10% transaction fee and paid plans starting at $10/month. You can set your e-book prices and earn instantly after each sale. Promote via social media for higher revenue.

3. Teachable

Teachable is a platform for selling e-books alongside courses for added value. Plans start at $39/month, with transaction fees based on your subscription. Combine e-books with online courses to create bundles, increasing your earning potential. Effective marketing through email lists can significantly boost sales.

4. Kobo Writing Life

Kobo Writing Life lets you publish e-books for free, offering 70% royalties for books priced above $2.99. It’s a great platform for accessing markets in Canada and Europe. To earn more, promote your book on Kobo’s promotional campaigns and partner with local stores for visibility

5.Smashwords

Smashwords is a free platform that distributes e-books to major retailers. Authors earn up to 80% royalties on sales. To maximize earnings, ensure your e-book meets Smashwords’ formatting guidelines and utilize their marketing tools.

11. Starting a Digital Marketing Agency

Services to Offer

1. SEO (Search Engine Optimization)

Offer tailored SEO services to help local businesses rank higher on search engines. Optimizing websites for keywords and local searches increases visibility, driving more traffic and potential customers to their businesses.

2. Social Media Ads

Manage targeted social media ad campaigns for entrepreneurs. Create engaging ad creatives, target the right audience, and track performance to maximize ROI, helping businesses in Kenya grow their online presence effectively.

3. Content Creation

Develop high-quality, engaging content that aligns with clients’ brands. Focus on blogs, videos, and social media posts to attract and retain audiences, building trust and authority for businesses in their respective niches.

4. Email Marketing

Design and execute email campaigns to keep customers engaged. Offer services like newsletter creation, automation, and analytics to help businesses convert leads into sales while nurturing long-term customer relationships.

5. Website Design and Development

Create modern, mobile-friendly websites tailored to clients’ needs. Include e-commerce features or portfolios, ensuring usability and SEO optimization, which helps businesses establish a professional online presence and attract customers.

With the growing reliance on digital platforms, this is a lucrative way to make money online in Kenya.

12. Print-on-Demand Business

What is Print-on-Demand?

This model allows you to sell products like custom mugs, t-shirts, and tote bags without managing inventory.

How to Start

1. Printify

Use Printify to design and fulfill custom products like t-shirts, mugs, and phone cases. It integrates with Shopify and Etsy, streamlining production and shipping while offering competitive pricing options.

2. Teespring (Now Spring)

Teespring lets you create and sell products directly to consumers. With no upfront costs, you focus on design while the platform handles manufacturing, shipping, and customer service efficiently.

3. Redbubble

Redbubble allows you to sell your designs on products like clothing, stationery, and home décor. The platform manages printing, shipping, and customer service, making it beginner-friendly and cost-effective.

4. Printful

Printful offers high-quality print-on-demand services for apparel, accessories, and home items. It integrates with platforms like Shopify, Etsy, and WooCommerce, providing a seamless order fulfillment process and global shipping.

Conclusion

With so many easy ways of how to make money online in Kenya, the opportunities are endless. From freelancing to selling products on platforms like Jumia, all you need is a strategy, persistence, and a reliable internet connection.

Start your journey today, and explore the best ways to make money online from the comfort of your home!